PUBLIC RELATIONS
Rose Snyder Consulting is proud to offer, exclusively, the services of Charlie Snyder, a leading expert in sports communications in the Olympic Movement since 1990 and her husband since 1992.
Charlie has worked six Olympic Games, three as a Press Officer and three as a member of the media. He has managed media and public relations at the local, regional and national levels for the U.S. Tennis Association, University of Florida, USA Swimming and the U.S. Olympic Committee.
Charlie can provide your organization with a Communications Audit … a comprehensive overview of your communications tools: your website, publication and emails. And he can assist you with:
- Public Relations … reaching the right people with the right message
- Media Relations … what flips the switch for the media
- Media Training … improving your interview skills
- Publications … improving effectiveness with writing, design, fonts
- Websites … getting the most out of your online efforts
- Email Newsletters … the right way and the wrong way
Charlie created Splash! magazine, the official publication of USA Swimming with a circulation of 300,000; produced Gold Medal Pass, the “Best Newsletter in the Nation” in 2002; and produced the official website of the U.S. Olympic Team from 2001-2007.
Charlie has provided media training for legendary coaches, like Richard Quick, Mark Schubert, and Jon Urbanchek and athletes, like Michael Phelps, Jenny Thompson, Matt Biondi, Dara Torres and many, many more.
Charlie has interviewed numerous legendary Olympians, like Carl Lewis, Mia Hamm, Bode Miller, Apolo Anton Ohno, Bruce Jenner, Rulon Gardner, Jonny Moseley, Michelle Kwan, Kurt Angle, Kerri Walsh, Eric Heiden, Jennie Finch, Michael Johnson, Bonnie Blair and any swimmer you can name: Mark Spitz, Summer Sanders, Gary Hall Jr., and Amanda Beard.
Charlie Snyder
Communications Director
Fine Arts Center
2007-present
- Directs sponsorship, membership, events and communications
- Increased web traffic by 60 percent from 2006 to 2007; built a blog with accounts on iTunes, YouTube, and Facebook
- Directs media buying, cross-promotions, advertising, volunteers
Internet Marketing Manager
U.S. Olympic Committee
2001-2007
- Produced usolympicteam.com, U.S. Olympic Fan Club, Kids Base Camp
- Increased monthly web traffic from 80,000 visitors to 330,000
- Email newsletter named “Best in Nation” in 2002
Communications Director
USA Swimming
1990-2000
- Created Splash! magazine, SwimKids, and usaswimming.com
- Press Liaison at three Olympic Games and six World Championships
- Managed crisis communications, served as spokesperson
Sports Information Assistant
University of Florida
1989-1990
- Managed media relations for gymnastics, volleyball, tennis and swimming
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"Charlie is one of the best PR directors I've ever worked with in college or in the Olympic Movement in the past 30 years. He's extremely well organized; he's polite, accurate, and loyal to his organization. Best of all, he's got the best sense of humor of anyone from Seattle to Fort Lauderdale."
— Bob Condron
Media Services Director
U.S. Olympic Committee
